Overview

Our goal is to sell parts, not subscriptions

Audience When the economy gets tough, you want to reach buyers, not ’Looky-lou’s’. Our unique business model ensures you get known buyers, not just names on a mailing list.

Our goal is to sell parts, not subscriptions. The typical magazine generates revenue from selling subscriptions and advertising, typically 50/50%. The more names mailed, the more revenue. This doesn’t match your goals – you’re looking for customers!

As the only magazine tied to a retail sales organization where they can buy your product, we reach buyers. We direct-mail only to existing 4 Wheel Parts & 4WDH’s customers who have purchased parts or accessories.

Because we’re a part of the largest retail chain for Truck/SUV parts & accessories, we can also offer you many multi-channel promotion vehicles that a regular magazine can’t. You can talk to us about these other exciting channels, such as our 62 Retail Stores, nationwide enthusiast Truck & Jeep Fests, an ecommerce site with 4+million page views a month, and an exciting community website where enthusiasts go to chat, socialize, get technical advise, see what’s new, etc. Add that to some great editorial coverage in our magazine, and you’ve got an unbeatable package!

You can’t sell product without buyers’ seeing it! Spend your shrinking advertising budget somewhere with a known bang-for-your-buck!

Contact Laurie Marcellus to create a program for you at 310-900-2674 or

UNIQUE MULTI-CHANNEL MARKETING, SALES & PROMOTION OPPORTUNITIES

As the only magazine tied to a retail sales organization where consumers can buy your products, we reach BUYERS. Off-Road Adventures is direct-mailed only to 4 Wheel Parts & 4Wheel Drive Hardware’s customers who have purchased parts and accessories.

Because we’re also a part of the largest retail chain for Truck/SUV parts & accessories, we can also offer you many multi-channel promotion vehicles that a regular magazine can’t. Call us to see if you qualify for these other exciting channels:

  • 63 Retail Stores
  • Nationwide Truck & Jeep Fests enthusiast events
  • eCommerce site (4+million page views a month)
  • Enthusiast Web site where enthusiasts go to chat, socialize, get technical advice, see what’s new, etc.

Add that to some great editorial coverage in our magazine, and you’ve got an unbeatable package!

63 Retail Stores Nationwide

  • Local Events
  • POP Displays
  • Promotion drawings/ contest

Enthusiast Events (Truck & Jeep Fests - nationwide)

These events are perfect venues to showcase your products to active, engaged truck, SUV and sport vehicle enthusiasts.

In-Magazine options

Our Editor was the first to reach a broader-spectrum of readers by adding our Adventure Toys section. Talk to him directly about your ideas for promoting your product category or vehicle!

Magazine Inserts

Get your Direct Mail piece into the hands of our proprietary audience of Known Catalog Buyers. With an estimated audience of 3 million a month, your insert goes directly into the homes of our very-targeted readers. Blow-in & bind-in programs are both available for a very competitive CPM.

Cover Wraps/Stickers

A magazine’s front cover is the most precious real estate there is! Grab attention by blasting your message banner across the cover, or use a bright, attention-grabbing sticker. Custom inserts are also available. Call for more details and pricing.

Digital Options

Hi-Volume eCommerce Site
As the largest marketer of truck, SUV and sport vehicle aftermarket accessories, 4WheelParts.com is a very active website with 2+ million visitors a month! Multiple options here, such as embedded micro-sites, Sweepstaes, Product Reviews (for 4WP approved vendors).

Social Websites

Everyone knows the hottest way to communicate these days is on social networking sites like FaceBook and MySpace. Our Enthusiast website offers the same benefits: people looking to connect with each other, seeking information, sharing information, locating sources, chatting, etc. Check out our community website for these exciting promotional options: Banner ads, Streaming How-to Video, links to your site, technical info and much, much more!

Email blasts

Want to communicate directly with your customers? We do specifically-targeted email blasts to 500,000+ known truck & SUV owners. Get your product info in front of the people who buy it! Whether it’s editorial coverage, Banner Ads, Streaming video, etc., email is a proven sales vehicle!